Long lasting essentials for the quality minded.

Scandinavian design, crafted with love. We select the finest suppliers and materials to make your favourite essentials.

For us the perfect product is a product you want to wear every day, comfortable, long lasting and with perfect fit. We want every new product to be your next favourite. Our winter collection is made from the finest merino wool, essential for great comfort on those cold winter days. We want you to feel great and look fantastic. 

Read our story.


Fall in love with Anouk essentials




We want you to feel great and look fantastic by focusing on good design and perfect fit. 

Long lasting quality 

We believe that we can all do a little to make the world better. By creating long lasting high quality products we are doing our bit to make sure you can enjoy your Anouk product day after day. 


We select our suppliers carefully to ensure that our products are made without hurting animals or people. We only ever use certified non mulesed merino wool.